Skuteczna reklama “Creative”. Company. Skuteczna reklama – John Caples, Fred E. Hahn. Book. Skuteczna reklama FB. Company. Skuteczna reklama John. Skusta Clee Jay. Financial Company. Skuteczna reklama – John Caples, Fred E. Hahn. Book Company. Skuteczna reklama w internecie – SK studio. Tested advertising methods by John Caples(Book) 72 editions published between and in 7 languages and held by 1, WorldCat member.

Author: Dirr Vudokazahn
Country: South Sudan
Language: English (Spanish)
Genre: Sex
Published (Last): 11 October 2005
Pages: 378
PDF File Size: 12.64 Mb
ePub File Size: 19.63 Mb
ISBN: 204-2-94518-270-4
Downloads: 94721
Price: Free* [*Free Regsitration Required]
Uploader: Fejin

Basic skills of planning, selection of resources and team and .jskuteczna carry out an advertising campaign. Five marketing concepts according to Ph.

Knowledge of marketing environment, 4. Competence Student understands conceptual, theoretical apparatus useful for the analysis of impacts of advertising; can recognize the persuasive techniques of advertising. Xiao shou da shi jiu bei de guang gao chuang yi fa by Ka bo er yue han Book 3 editions published between and in Chinese and held by 9 WorldCat member libraries worldwide. Advertising for immediate sales by John Caples Book 7 editions published between and in English and held by 69 WorldCat member libraries worldwide.

Advertising media, external, ambient, BTL, corporate identity, advertising ca;les events, BTL, advertising for events, advertising through cples, product placement, naming rights The basic indicators used in advertising.

Components of strategic marketing planning. The history of advertising. Planning and implementation of an advertising campaign.

Tested Advertising Methods, etc. Creation of advertising messages Other competences 1.

Ka pu si huo de zhu men de du dao jian jie,Chong fen zhan shi ru j.ekuteczna shi ni de guang gao da huo quan sheng de ao miao suo zai. Most widely held works about John Caples. Basic knowledge of marketing concepts; marketing mix, promotion mix, the determinants of advertising effectiveness.

  ELVESZETT LELKEK VAROSA PDF

Psychology of Advertising – Courses – Uniwersytet Warszawski – USOSweb

On-line services of the University of Warsaw. Knowledge of communication channels, advertising media, their advantages and disadvantages, ATL and BTL campaigns, advertising forms In addition student learns the characteristics of the peripheral way of persuasion, the application in advertising messages of the psychology of emotion.

Concepts and forms of advertising. Knowledge of marketing as a business market, its components and concepts and marketing concepts. The basic indicators used in advertising. Advertising in the process of communication advertising, public relations, sponsorship. The characters reklamaa actors in advertising – man, authority, baby, gender, physical attractiveness, stereotypes, emotions, humor, mood, event.

Appeals ads – comfort, luxury, better health, joy, leisure, economy, etc. You are not logged in log in. Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system: Selection advertising tools for forms of communication and defining the target group.

Knowledge of the techniques of persuasion, building advertising messages advertising impact.

Basics of Marketing and Advertising – University of Warsaw

Marketing environment, consumer behavior, relationships with customers. Copywriting, advertising language, persuasion techniques used in advertising. How to your make advertising make money by John Caples Book 1 edition published in in English and held by 2 WorldCat member libraries worldwide. Knowledge of basic mechanisms of the psychology of advertising and its research methods used in persuasive messages especially the projection techniques. Marketing mix product, price, place, promotion.

  AROGYAMASIKA APRIL 2015 PDF

Target Group, the fit and the lack, contexts, cultural, social, historical, advertising message, channel selection reach, frequency and length of the campaign. Most widely held works by John Caples.

Psychology of Advertising

Zeng jia 19 bei xiao shou de guang gao chuang yi fa by John Caples Book 3 editions published between and in Chinese and held by 18 WorldCat member libraries worldwide Ben shu nang kuo le zuo zhe bu ke duo de de guang gao si xiang,Jing pi de fen xi he cheng gong de jing yan,Yi ji dang qian zui liu xing de guang gao fan li he yue han.

The student knows the basic mechanisms of cognitive acceptance of advertising, stereotypes in advertising, theories of attention, motivation and retention of advertising.

Ways to maintain relationships with customers. Promotion mix advertising, public relations and sponsorships, personal selling, sales promotion. Understands the reklams to define objectives, target groups and research projects. The main concepts of marketing demand, commodity exchanges, market segment, etc.

Xiao shou da 19 bei di guang gao chuang yi fa by John Caples Book 1 edition published in in Chinese and held by 2 WorldCat member libraries worldwide. The impact of marketing on the individual, society and the market. Advertising’s image, social, political, Advertising in the process of communication advertising, public relations, sponsorship.

Last modified: December 28, 2019