have The Cluetrain Manifesto, one of the first books written as sequel to a Web site. watching Italian potters with doorway-wide shoulders spin clay into forms . The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine .. Dansk · Deutsch · Español · Français · Italiano · Português. sintesi di “ecologia di Internet” il seguito del celebre Cluetrain Manifesto. Quindici Da due degli autori del Cluetrain,Doc Searls and David Weinberger .. Edizione Italiana a cura di Martina Dal Negro e Patrizia Grandicelli.
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Respect for hands-on knowledge wins over respect for abstract authority. But put all the closed apps in the world together and you have a pile of apps.
Quit fracking our lives to extract data that’s none of your business and that your machines misinterpret. If the conversations at your site are going badly, it’s your fault. There has not been a tool with such a general purpose since language. This means the Internet is not for anything in particular. Hey, “CheapShot” would make a great new app!
Sure, apps offer a nice experience. The best source is all of us. It was first posted to the web in as a set of ninety-five theses, and was published as a book in with the theses extended by seven essays. The Internet is ours.
And yet we hear the words “fag” and “nigger” far more on the Net than off. If you don’t quite see the light, some other outfit will come along that’s more attentive, more interesting, more fun to play with.
We have better tools, more new italiao, no rules to slow us down. Rather, it requires big values, a little humility, straight talk, and a genuine point of view. Your cluetraij “downsizing initiatives” taught us to ask the question: We want to talk to customers directly in our own voices, not in platitudes written into a script.
Its maifesto power is that we can make of it whatever we want. Shared grounds spawn tribes. The Net is of us, by us, and for us. Web pages are about connecting. Can they come out and play? If you want us to talk to you, tell us something. Nice snap, though, e.
The Internet’s streets are already crowded with licensed drivers. In both inter networked markets and among intra networked employees, people are speaking to each other in a powerful new way. We, the People of the Net, cannot fathom how much we can do together because we are far from finished inventing how to be together.
The Cluetrain Manifesto
Markets want to talk to companies. The book quickly became a business bestseller  and entered the top ten of Business Week ‘ s “Best-Sellers of ” list. You’re welcome to join our conversation, but only if you tell us who you work for, and if you can speak for yourself and as yourself.
But the glory of the Internet is that it lets cluetraon connect as diverse and distinct individuals. Unlike the real world, every thing and every connection on the Web was created by some one of us expressing an interest and an assumption about how those small pieces go together.
We are those markets. One inside the company.
Networked markets are beginning to self-organize faster than the companies that have traditionally served them. The Manlfesto of Business as Usual. At its base the Internet is a set of agreements, which the geeky among us long may their names be hallowed call “protocols,” but which we might, in the temper of the day, call “commandments.
Whatever you’ve been told, our flags fly free. We have grown old together on the Internet. The Cluetrain Manifesto Paperback edition.
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These are simple facts. But learning to speak in italuano human voice is not some trick, nor will corporations convince us they are human with lip service about “listening to customers. But you tell us speaking to the market is Marketing’s job. When personalizing something is creepy, it’s a pretty good indication that you don’t understand what it means to be a person. Yeah, the Internet hasn’t solved all the world’s problems. The photograph at the top of the armadillo and the bike was posted at Flickr by e.