Buyology has ratings and reviews. Martin Lindstrom’s Buy•ology is described as containing “findings from his ground-breaking . Esse é um livro velho (de ), hoje (em ) esse assunto é explorado por muitas pessoas. Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy.

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Apr 07, James rated it liked it Shelves: But Lindstrom has nothing to add beyond that, other than anecdotes about rubbing elbows with important CEOs all over the world, and other desultory comments about commercials he’s watched on TV.

I thought it would be a book about irrational consumerism that would help me train my brain not to be so consumerist for things I don’t need. Product placement in movies and television?

Per informazioni specifiche sugli acquisti effettuati su Marketplace consulta … Maggiori informazioni la nostra pagina d’aiuto su Resi e rimborsi per articoli Marketplace. Vedi tutte le 3 recensioni. This marketing strategy enables customers to associate a brand with a nationwide ritual of dipping Oreos into milk.

Granted, it is extremely difficult to be aware of the drive behind our consumeristic urges, but for that I would point readers to Hooked: Nando’s is a South African chain, not Australian – twit.


Chi ha acquistato questo articolo ha acquistato anche. We want to see real testimonies. Marketeers are already implementing some of the ideas in this book, rightly or wrongly and not considering the ethics and the funding of the research Lindstrom undertook.

You can help by adding to it. Controversy sells far more than Sex – creating controversy is priceless. At times, I even stopped eating to think, why was I eating what I was eating. Praise “A page-turner” — Newsweek ” Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Feb 02, Pages. However, all the shilling began to cast doubt on the apparent validity of the research, justifiably or not.

This book is structured pretty much like an episode of America’s Next Top Model: Acquista tutti gli articoli selezionati Questo articolo: This demonstrates that what we say we think or feel, is often not mirrored by our brain.

Despite government bans, does subliminal advertising still surround us — from bars to highway billboards to supermarket shelves? It can see what your inner brain is doing much better than you can, but it should not be such a mystery. Some people have objected to this use because it appears that the results martih be used to manipulate us against our will.


Sex in advertising is about wish fulfillment. Speak to the instincts Marketers take advantage of your basic instincts which can be summed up more or less as food, sex and reproduction, shelter and safety.

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We can especially see this in the real world through visual advertising. How does a consumer tackle such strategies? I liked and enjoyed Buyology. Product placement doesn’t work unless buyolofy ET’s Reese’s Pieces they’re central to the plot– hey, now I bet you want some, don’t you?

Being a marketer, I must get inside the consumer’s brain.

Buyology by Martin Lindstrom | : Books

Feb 20, Marttin rated it did not like it. Visita le pagine di aiuto. By using this site, you agree to the Terms of Use and Privacy Policy. Product integration, however, does work to an extent if it is continuously brought up, focused on and emphasized subtly. The senses, especially when used in combination are extremely powerful.

Last modified: December 27, 2019